It’s not news that marketing analytics has the power to unleash business-building insights and dramatically improve ROI. The challenge is that most marketers are still struggling to simply see and understand the impact of everything they do, let alone respond and improve results. In a recent HubSpot report, 46% of marketers cited “proving the ROI of marketing activities” as one of the biggest challenges they face within their company.
The measurement and analytics world is a jungle and there are countless ways to see and explore your data. Media mix modeling, agile marketing, benchmarking, predictive analytics, marketing optimization, correlation analytics, attribution. The list goes on. It’s overwhelming to know what really works or where to start.
Join us on May 17th at 9:00 a.m. PDT for a deep dive on how to navigate this confusing measurement landscape. Beckon co-founder Jennifer Zeszut will share the pros and cons of each measurement strategy and the techniques that best answer each of marketing’s most critical business questions so you can walk away with a roadmap for marketing measurement success.
Register now, you don’t want to miss it!