Since sharing our Beckon Babies with the world earlier this year, our “Data Noob” onesies have been sneaking out of the office at night, and our supply is running low. Lucky for our new VP of Sales, Rob, his baby is of a slightly bigger variety, so a onesie wasn’t quite the right fit anyway.
Rob’s “baby” is a 1979 March 79B Formula Atlantic racecar, built in England. Rob races a couple times every year in vintage racing series all over California–Laguna Seca, Sears Point, and Thunder Hill. Though he’s been racing cars all of his life, the last 6 years have been focused on vintage racing. Why? “It’s an incredible opportunity to watch or compete against some of the most historically significant racing cars from as far back at the early 1900s into the 80s”.
When asked what Beckon and racing have in common, he said “speed, agility, complexity, and control.” He says that just like marketing measurement, success in racing is driven by thousands of small decisions, adjustments, and factors and how all of those tiny little influences come together to make the car perform.