It’s no secret that setting up consistent, trusted and scalable data standards is foundational to building a data-driven marketing. But for many, the path is uncharted territory. We hear from brands every day that are struggling to integrate performance and spend data and establish reporting and analytics guidelines that can be scaled across an entire organization. These marketers are striving for actionable insights, but without rock-solid data management and a centralized POV on how to look at the business, it’s nearly impossible.
Christof Wedemeyer and Menasheh Fogel at Bayer faced the same data challenges and created a plan to standardize measurement across the global marketing organization. With a strong vision and strict adherence to their guiding principles, they successfully rolled out a consistent data architecture, reporting templates, and measurement best practices across all brands and countries.
You can hear exactly how they did it and ask them questions in our upcoming webcast. Register now to join us on Thursday, June 14th at 9:00 a.m. PT.