Beckon Beckon Beckon Beckon
  • Product
    • Connect
    • Data
    • Analytics
    • Answers
    • Dashboard
    • Scorecard
    • Calendar
  • Solutions
    • Problems solved
      • Agile Campaign Optimization
      • Marketing Performance Reporting
      • Self-Serve Reporting and Analytics
      • Media Performance Analysis
      • Omnichannel Performance Data Hub
      • Master Data Management for Marketing
    • By role
      • Marketing Leaders
      • Campaign Managers
      • Marketing Analysts
      • Marketing Operations
      • Agencies
    • By industry
      • CPG
      • Consumer Electronics
      • Financial Services
      • Retail and Apparel
      • Media and Entertainment
      • Travel and Hospitality
  • Prime
  • Services
  • Resources
  • About
  • Blog
Beckon Beckon
  • Product
    • Connect
    • Data
    • Analytics
    • Answers
    • Dashboard
    • Scorecard
    • Calendar
  • Solutions
    • Problems solved
      • Agile Campaign Optimization
      • Marketing Performance Reporting
      • Self-Serve Reporting and Analytics
      • Media Performance Analysis
      • Omnichannel Performance Data Hub
      • Master Data Management for Marketing
    • By role
      • Marketing Leaders
      • Campaign Managers
      • Marketing Analysts
      • Marketing Operations
      • Agencies
    • By industry
      • CPG
      • Consumer Electronics
      • Financial Services
      • Retail and Apparel
      • Media and Entertainment
      • Travel and Hospitality
  • Prime
  • Services
  • Resources
  • About
  • Blog
Aug 30

Gartner’s 2018 Market Guide for Marketing Dashboards

  • August 30, 2018
  • Beckon News

Marketers are not only charged with perfecting the customer experience across all campaigns and channels, but also with doing more with every marketing dollar they spend in the process. Enter marketing dashboards. Unlike traditional BI solutions, marketing dashboards address requirements specific to the marketing function—data integration and management for increasingly complex marketing data, streamlined implementation, ease of collaboration across the organization, and much more. But with a growing selection of dashboarding tools to help understand marketing performance, and Gartner’s findings that 77% of marketers are currently using or in the process of deploying them with limited support from IT, finding the right marketing dashboard solution is as daunting—and critical—as ever.

Gartner’s recently released report aims to helping marketers identify what solution is best for their organizational needs. The “2018 Market Guide for Marketing Dashboards” breaks down the categories of marketing dashboard solutions, differences in capabilities among them, and considerations for marketers currently searching for a partner.

Some of the recommendations Gartner offers marketers looking for a dashboard solution include:

  • Determine the number and type of data sources you need to integrate, and use that as a list of requirements when you evaluate providers.
  • Assess your marketing dashboard provider’s cloud-based data storage, and flexibility in adding data streams, preparing the data and creating visualizations on demand.
  • Automate manual data preparation by taking advantage of offerings that streamlined data integration.
  • Understand how your dashboard provider will facilitate collaboration and workflow, and whether it will integrate into your existing project management and communication tools.
  • Evaluate the level of service and support you’ll need for initial deployment and day-to-day maintenance.

If you’re a Gartner client you can check out the full report here. And don’t miss Beckon’s dashboard examples on pages nine through twelve!

  • Facebook
  • Twitter
  • LinkedIn

Categories


Recent Posts

  • How to Break Down Technology Silos to Achieve Greater Efficiency and ROI February 25, 2021
  • Thriving in 2021: Achieving Marketing Success in the New Normal January 29, 2021
  • Marketing in the New Normal: Predictions for 2021 and Beyond December 18, 2020
  • How to Prime Your Team for Success in a Disrupted World November 23, 2020
  • How to Stay Ahead of Holiday Shoppers in 2020 October 30, 2020
  • DTC (Direct to Consumer): New Normal, New Opportunities September 30, 2020

Beckon, The Source of Truth for Marketing™, is the trusted data management, reporting, and analytics platform global brands depend on to make effective decisions. The only solution purpose-built for marketing, Beckon provides automated data management, total visibility into cross-channel performance, omnichannel analytics, real-time dashboards and scorecards, and marketing KPIs right out of the box for fast time to value. Beckon is for marketers who want to unlock their data, see what’s working across it all, spend wisely, maximize ROI, and show marketing’s impact on the business.

  • Product
  • Solutions
  • Services
  • Resources
  • About
  • Blog
  • Press
  • Support
CONTACT

401 Congress Avenue, Suite 2650,
Austin, TX 78701
(512) 292-9254

© 2021 BECKON
  • SUPPORT
  • CUSTOMER SIGN-IN
  • PRIVACY POLICY
  • COOKIE POLICY
Exciting news as Aclate merges into sister-company IgniteTech. Click here for more.