We’re so pleased that this data-driven marketing technology guru thinks Beckon is worth a mention because we solve real problems in practical ways and meet challenges with creative “elan”. (That’s “style and panache” for those of you, like us, who had to look it up.) As the author of House of Lies, the book on which the popular Showtime series is based, we’re also tickled to have Martin’s nod for an ‘unpretentious, plain talking, friendly and clear’ pitch.
So double thanks to Martin for the shout out on the Beckon platform’s utility and the Beckon go-to-market style. Yes, we speak simply by design. When our mission is to bring order to the marketing data chaos, it’s a helpful strategy.