With technology bringing constant change to the marketplace, it’s a fascinating time to be an agile marketer. While you can’t do it all on your own, seeking a new partner can be a daunting task. Here are some attributes to help you successfully choose a true digital marketing partner:
Businesses need skilled thought leaders to navigate today’s ever changing digital landscape. Make sure candidates have an impressive portfolio showing leadership in the digital marketplace. The ideal digital marketing partner has not only worked with the largest brands in the country (and small ones, too), but has honed their skills with years of experience. Inquire about their staff and how long they have been in the industry, and most importantly, what makes them passionate about their work.
MERGES DATA + LISTENING
Both cerebral and emotionally intelligent, a skilled marketing partner hears a company’s goals and needs and guides them as a guru to a better solution. They pull good data and incorporate it to a clear scorecard, making all partners see the return on investments.
RESPONSIVE AND ADAPTABLE
Just as an ideal life partner does not commit once and is never heard from again, a digital marketing partner maintains a relationship. They are engaged and check in regularly to make sure current goals are being met. They are also at the forefront of groundbreaking technologies.
CREATES BRAND ENTHUSIASTS
Those using a digital marketing partner’s solution have been taught not only know how to use the product with ease, but they are often evangelistic about it. So much so, that they are always recommending this solution to other colleagues and friends. The more brand enthusiasts, the stronger the partner.
Searching for a digital marketing partner can be overwhelming, but these guidelines will help to refine any CMO’s search. Know that Beckon was built by marketers, for marketers, in partnership with some of the world’s largest brands. It is now the Source of Truth for Marketing™. Click here to learn more about what Beckon can do for your organization.