What is data-centricity? As we move toward agility and making data-driven marketing decisions, how does the marketing organization change? What will stay the same? Forbes’ Kim Whitler explores these very questions in her two-part series featuring our own CEO and fearless leader, Jennifer Zeszut. You can check out part one of the series here (we’ll be linking to the second part when it posts in the next week).
We’d love to hear what you think. It’s a topic that’s near and dear to our hearts here at Beckon. Having watched our customers, some of the savviest marketers on the planet, evolve their marketing practices to accommodate this new approach, we are intimately familiar with the significant change that is happening—but we aren’t the only ones adapting as we go. What changes has your organization undergone in response to this new age of data?