2020 has been a grim, chaotic, uncertain year in so many ways. As marketers, one of our fundamental responsibilities is responding to change, and oh, how you did.... read more →
The holiday season seems to start earlier and earlier each year, but this year, the creep is even more noticeable. When Amazon shifted Prime Day from July to... read more →
Covid-19 is impacting retail sales in a number of significant ways. The upside is that online sales are up. With many physical retail stores closing or dramatically changing... read more →
Welcome to the 2020s! Marketing has seen explosive growth in the last 10 years. The majority of businesses have spent a good portion of the last decade moving,... read more →
It was recently uncovered that the average teen spends more than 7 hours of their daily free time on a screen. Whereas every generation to date is progressive with... read more →
A recent study shows that the time to course-correct a flawed campaign is getting shorter and shorter, making planning and reacting in this narrow window more of a challenge.... read more →
Engaging with current customers is a vital part of marketing these days, as marketers spend 11 times more recruiting... read more →
When one thinks of customer engagement on social media, most marketing executives would agree that discounts and sales are the posts most likely to get noticed, right? Maybe not.... read more →
Quantifying the downstream impact of everything we do is on the to-do list for most marketers. But with a variety of metrics to use, ways to derive custom measures, and... read more →
eMarketer’s new report tackles the complex world of customer engagement. With “increasing customer engagement” as the top priority for marketing professionals, the report also explores the inherent challenge of improving... read more →