When one thinks of customer engagement on social media, most marketing executives would agree that discounts and sales are the posts most likely to get noticed, right? Maybe not.... read more →
Quantifying the downstream impact of everything we do is on the to-do list for most marketers. But with a variety of metrics to use, ways to derive custom measures, and... read more →
eMarketer’s new report tackles the complex world of customer engagement. With “increasing customer engagement” as the top priority for marketing professionals, the report also explores the inherent challenge of improving... read more →
Marketing analytics is a complex and rapidly changing industry. From data collection and storage all the way through reporting, deeper analytics, and prediction, having a solid data strategy is critical... read more →
Content is king! Be agile and data-driven! Watch out for fraud with media partners! These hot topics are constantly discussed at marketing conferences and in industry publications. But is it... read more →
A couple weeks ago at the DMA &Then conference in New Orleans, we gave a sneak preview of our annual report on Marketing Truth and Marketing Hype. Beckon co-founder Jennifer... read more →
Beckon just released its new Marketing Truth or Marketing Hype report, based on the analysis of more than $20 billion of spend in the Beckon system, and it’s got good... read more →
There’s more than $20 billion in media spend in the Beckon system. We’ve got performance data from many of the world’s biggest brands, across every channel there is and virtually... read more →
You can’t go to marketing conferences or read the trade press without getting bombarded with “smart, must-do” marketing strategies—and some breathless, cherry-picked anecdotes to support them. But if you want... read more →
With so many marketing trends and buzzwords flying around, it can be hard for brands to tell the difference between mere hype and actual breakthroughs that are here to stay.... read more →