A recent study shows that the time to course-correct a flawed campaign is getting shorter and shorter, making planning and reacting in this narrow window more of a challenge.... read more →
Engaging with current customers is a vital part of marketing these days, as marketers spend 11 times more recruiting... read more →
When one thinks of customer engagement on social media, most marketing executives would agree that discounts and sales are the posts most likely to get noticed, right? Maybe not.... read more →
Quantifying the downstream impact of everything we do is on the to-do list for most marketers. But with a variety of metrics to use, ways to derive custom measures, and... read more →
eMarketer’s new report tackles the complex world of customer engagement. With “increasing customer engagement” as the top priority for marketing professionals, the report also explores the inherent challenge of improving... read more →
Marketing analytics is a complex and rapidly changing industry. From data collection and storage all the way through reporting, deeper analytics, and prediction, having a solid data strategy is critical... read more →
Content is king! Be agile and data-driven! Watch out for fraud with media partners! These hot topics are constantly discussed at marketing conferences and in industry publications. But is it... read more →
A couple weeks ago at the DMA &Then conference in New Orleans, we gave a sneak preview of our annual report on Marketing Truth and Marketing Hype. Beckon co-founder Jennifer... read more →
Beckon just released its new Marketing Truth or Marketing Hype report, based on the analysis of more than $20 billion of spend in the Beckon system, and it’s got good... read more →
There’s more than $20 billion in media spend in the Beckon system. We’ve got performance data from many of the world’s biggest brands, across every channel there is and virtually... read more →