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Beckon Beckon
  • Product
    • Connect
    • Data
    • Analytics
    • Answers
    • Dashboard
    • Scorecard
    • Calendar
  • Solutions
    • Problems solved
      • Agile Campaign Optimization
      • Marketing Performance Reporting
      • Self-Serve Reporting and Analytics
      • Media Performance Analysis
      • Omnichannel Performance Data Hub
      • Master Data Management for Marketing
    • By role
      • Marketing Leaders
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      • Marketing Analysts
      • Marketing Operations
      • Agencies
    • By industry
      • CPG
      • Consumer Electronics
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      • Retail and Apparel
      • Media and Entertainment
      • Travel and Hospitality
  • Prime
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Marketing in the New Normal: Predictions for 2021 and Beyond

2020 has been a grim, chaotic, uncertain year in so many ways. As marketers, one of our fundamental responsibilities is responding to change, and oh, how you did.... read more →
  • December 18, 2020
  • Marketing Trends

How to Stay Ahead of Holiday Shoppers in 2020

The holiday season seems to start earlier and earlier each year, but this year, the creep is even more noticeable. When Amazon shifted Prime Day from July to... read more →
  • October 30, 2020
  • Marketing Trends

DTC (Direct to Consumer): New Normal, New Opportunities

Covid-19 is impacting retail sales in a number of significant ways. The upside is that online sales are up. With many physical retail stores closing or dramatically changing... read more →
  • September 30, 2020
  • Marketing Trends

5 Martech Trends to Drive Revenue in the 20’s

Welcome to the 2020s! Marketing has seen explosive growth in the last 10 years. The majority of businesses have spent a good portion of the last decade moving,... read more →
  • January 8, 2020
  • CMO, Marketing Scorecards, Marketing Trends

The New Normal: What Adult Marketers Can Learn from Gen Z

It was recently uncovered that the average teen spends more than 7 hours of their daily free time on a screen. Whereas every generation to date is progressive with... read more →
  • November 22, 2019
  • Marketing Intelligence, Marketing Trends

Course-Correcting Flawed Campaigns

A recent study shows that the time to course-correct a flawed campaign is getting shorter and shorter, making planning and reacting in this narrow window more of a challenge.... read more →
  • October 16, 2019
  • CMO, Marketing Intelligence, Marketing Trends

How to Increase Customer Engagement

Engaging with current customers is a vital part of marketing these days, as marketers spend 11 times more recruiting... read more →
  • September 11, 2019
  • CMO, Marketing Trends

Entertaining Posts – Brands Doing It Right

When one thinks of customer engagement on social media, most marketing executives would agree that discounts and sales are the posts most likely to get noticed, right? Maybe not.... read more →
  • July 29, 2019
  • CMO, Marketing Intelligence, Marketing Trends

Beckon co-founder talks engagement metrics that can predict sales

Quantifying the downstream impact of everything we do is on the to-do list for most marketers. But with a variety of metrics to use, ways to derive custom measures, and... read more →
  • June 1, 2018
  • Beckon News, Marketing Trends

eMarketer on Understanding Customer Engagement

eMarketer’s new report tackles the complex world of customer engagement. With “increasing customer engagement” as the top priority for marketing professionals, the report also explores the inherent challenge of improving... read more →
  • May 29, 2018
  • Beckon News, Marketing Trends
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Recent Posts

  • Marketing in the New Normal: Predictions for 2021 and Beyond December 18, 2020
  • How to Prime Your Team for Success in a Disrupted World November 23, 2020
  • How to Stay Ahead of Holiday Shoppers in 2020 October 30, 2020
  • DTC (Direct to Consumer): New Normal, New Opportunities September 30, 2020
  • How Covid-19 Made SaaS and Cloud Technology More Important than Ever August 20, 2020
  • What You Missed at Aclate Engage Virtual Summit 2020 May 19, 2020

Beckon, The Source of Truth for Marketing™, is the trusted data management, reporting, and analytics platform global brands depend on to make effective decisions. The only solution purpose-built for marketing, Beckon provides automated data management, total visibility into cross-channel performance, omnichannel analytics, real-time dashboards and scorecards, and marketing KPIs right out of the box for fast time to value. Beckon is for marketers who want to unlock their data, see what’s working across it all, spend wisely, maximize ROI, and show marketing’s impact on the business.

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