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Beckon Beckon
  • Product
    • Connect
    • Data
    • Analytics
    • Answers
    • Dashboard
    • Scorecard
    • Calendar
  • Solutions
    • Problems solved
      • Agile Campaign Optimization
      • Marketing Performance Reporting
      • Self-Serve Reporting and Analytics
      • Media Performance Analysis
      • Omnichannel Performance Data Hub
      • Master Data Management for Marketing
    • By role
      • Marketing Leaders
      • Campaign Managers
      • Marketing Analysts
      • Marketing Operations
      • Agencies
    • By industry
      • CPG
      • Consumer Electronics
      • Financial Services
      • Retail and Apparel
      • Media and Entertainment
      • Travel and Hospitality
  • Prime
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Measurement 101: Defining 4 commonly misused marketing terms

MARKETING INSIGHT You probably hear the term marketing insight tossed almost daily. But what does it truly mean? A marketing insight is a useful truth that was previously unknown... read more →
  • April 24, 2019
  • Marketing Metrics, Marketing Reporting

Make the leap from siloed reporting to marketing data ownership

Being data-driven is a top priority for most marketers. In fact, 99% of marketers agree that an effective data-driven marketing strategy is crucial to achieving success. And while we know... read more →
  • March 21, 2019
  • Marketing Reporting

Optimize your marketing reporting library

In this digital era, leading brands are tapping into the growing pools of marketing data to measure, report on, and optimize everything. We have data on customer engagement, campaign impressions,... read more →
  • August 23, 2018
  • Marketing Reporting

Top 5 Marketing Reporting Best Practices

Reporting and analytics, while absolutely essential to any marketing strategy, can be overwhelming and tedious. Deciding on what metrics matter is just the tip of the iceberg—add teammates and media... read more →
  • August 2, 2018
  • Marketing Reporting

Visually impactful storytelling with image tables

At Beckon, we’re continuously searching for new ways to enhance our marketing dashboards to deliver those magical “a-ha!” moments. Quick, clear, actionable insights. We love building features that are easy... read more →
  • July 30, 2018
  • Marketing Dashboards, Marketing Reporting

Marketing Reporting: How Flexible is Your Calendar?

Here at Beckon, we know how important it is to add features that are easy to use and fun to interact with, but more importantly, that solve real customer issues... read more →
  • February 27, 2018
  • Beckon Engineering, Marketing Reporting

Marketing Dashboard best practices: Scheduled Reports + 3 ways to use them

Part of our Dashboard Best Practices series. As marketers, having a finger on the pulse of marketing performance is vital to our success. Not only does it give us the... read more →
  • April 18, 2017
  • Marketing Dashboards, Marketing Reporting

Marketing dashboard best practices: Embed images and video

Part of our Dashboard Best Practices series. According to experts, 90 percent of information transmitted to the brain is visual. And visuals are processed 60 thousand times faster in the... read more →
  • April 6, 2017
  • Marketing Dashboards, Marketing Reporting

A complete guide to marketing scorecard design

The expectation for marketers to prove ROI is higher than ever. And, 61% of marketing leaders say that using data analytics measurably increased the ROI of their campaigns [Source: Forbes,... read more →
  • March 8, 2017
  • Marketing Performance Management, Marketing Reporting, Marketing Scorecards

10 steps to a standout marketing dashboard

We’re innovative, creative marketing leaders. We spend countless hours obsessing over the stories we tell our customers. But, when it comes time to report on marketing performance to internal stakeholders,... read more →
  • February 3, 2017
  • Marketing Dashboards, Marketing Reporting

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Beckon, The Source of Truth for Marketing™, is the trusted data management, reporting, and analytics platform global brands depend on to make effective decisions. The only solution purpose-built for marketing, Beckon provides automated data management, total visibility into cross-channel performance, omnichannel analytics, real-time dashboards and scorecards, and marketing KPIs right out of the box for fast time to value. Beckon is for marketers who want to unlock their data, see what’s working across it all, spend wisely, maximize ROI, and show marketing’s impact on the business.

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