MARKETING INSIGHT You probably hear the term marketing insight tossed almost daily. But what does it truly mean? A marketing insight is a useful truth that was previously unknown... read more →
Being data-driven is a top priority for most marketers. In fact, 99% of marketers agree that an effective data-driven marketing strategy is crucial to achieving success. And while we know... read more →
In this digital era, leading brands are tapping into the growing pools of marketing data to measure, report on, and optimize everything. We have data on customer engagement, campaign impressions,... read more →
Reporting and analytics, while absolutely essential to any marketing strategy, can be overwhelming and tedious. Deciding on what metrics matter is just the tip of the iceberg—add teammates and media... read more →
At Beckon, we’re continuously searching for new ways to enhance our marketing dashboards to deliver those magical “a-ha!” moments. Quick, clear, actionable insights. We love building features that are easy... read more →
Here at Beckon, we know how important it is to add features that are easy to use and fun to interact with, but more importantly, that solve real customer issues... read more →
Part of our Dashboard Best Practices series. As marketers, having a finger on the pulse of marketing performance is vital to our success. Not only does it give us the... read more →
Part of our Dashboard Best Practices series. According to experts, 90 percent of information transmitted to the brain is visual. And visuals are processed 60 thousand times faster in the... read more →
The expectation for marketers to prove ROI is higher than ever. And, 61% of marketing leaders say that using data analytics measurably increased the ROI of their campaigns [Source: Forbes,... read more →
We’re innovative, creative marketing leaders. We spend countless hours obsessing over the stories we tell our customers. But, when it comes time to report on marketing performance to internal stakeholders,... read more →
