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Beckon Beckon
  • Product
    • Connect
    • Data
    • Analytics
    • Answers
    • Dashboard
    • Scorecard
    • Calendar
  • Solutions
    • Problems solved
      • Agile Campaign Optimization
      • Marketing Performance Reporting
      • Self-Serve Reporting and Analytics
      • Media Performance Analysis
      • Omnichannel Performance Data Hub
      • Master Data Management for Marketing
    • By role
      • Marketing Leaders
      • Campaign Managers
      • Marketing Analysts
      • Marketing Operations
      • Agencies
    • By industry
      • CPG
      • Consumer Electronics
      • Financial Services
      • Retail and Apparel
      • Media and Entertainment
      • Travel and Hospitality
  • Prime
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  • About
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Four Attributes to Look for in a Digital Marketing Partner

With technology bringing constant change to the marketplace, it’s a fascinating time to be an agile marketer. While you can’t do it all on your own, seeking a new... read more →
  • June 28, 2019
  • Agile Marketing, CMO, Marketing Performance Management

4 Strategies for Effective Social Media Targeting

A recent study claims 90% of marketers see revenue impact from social media, a number executives should not overlook. Unlike traditional advertising channels, social media has the benefit of... read more →
  • May 29, 2019
  • Marketing Intelligence, Marketing Performance Management

Tackling advertising’s most elusive metric: viewability

As the marketing landscape becomes increasingly complex, so too do the metrics marketers need to measure to manage those efforts. One metric that the industry has been buzzing about is... read more →
  • July 18, 2018
  • Marketing Optimization, Marketing Performance Management

5 secrets to maximize ROI with ad viewability

If you’re managing media investments at your organization, you’ve undoubtedly heard buzz around ad viewability. But why are marketers so frenzied about ad viewability? What are the industry benchmarks? And,... read more →
  • July 13, 2018
  • Marketing Optimization, Marketing Performance Management

6 ways to maximize media ROI today

It’s estimated that brand marketers waste $140 billion in global media annually due to ineffective channels and strategies. Now, more now than ever, we need quick visibility into performance to... read more →
  • June 5, 2018
  • Agency Management, Marketing Performance Management

Top charts to add to your advertising reports

If you’re responsible for managing media investments, you’re probably all too familiar with the struggle of getting a holistic view of how every ad dollar and every decision—big and small—drives... read more →
  • May 31, 2018
  • Agency Management, Marketing Performance Management

How Top Brands Deploy Global Measurement Standards

It’s no secret that setting up consistent, trusted and scalable data standards is foundational to building a data-driven marketing. But for many, the path is uncharted territory. We hear from... read more →
  • May 30, 2018
  • Marketing Analytics, Marketing Performance Management

Experimentation and Accountability: You Can Finally Have Both

I love this simple diagram. Two little overlapping circles. But it speaks volumes about the state of modern marketing. There have never been so many choices when it comes to... read more →
  • April 6, 2018
  • CMO, Marketing Performance Management

6 Steps to building a data-driven marketing culture

It’s no secret that brands and marketers who use data to fuel daily decisions are winning big. But building a data-driven marketing culture across even a small marketing org can... read more →
  • March 19, 2018
  • Marketing Performance Management

A performance reporting success story from Scotts Miracle-Gro

It’s always inspiring to hear the stories of other smart people who face challenges similar to yours—especially when they’ve surmounted those challenges! That’s why we’re so excited to share our... read more →
  • January 31, 2018
  • Marketing Performance Management
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Beckon, The Source of Truth for Marketing™, is the trusted data management, reporting, and analytics platform global brands depend on to make effective decisions. The only solution purpose-built for marketing, Beckon provides automated data management, total visibility into cross-channel performance, omnichannel analytics, real-time dashboards and scorecards, and marketing KPIs right out of the box for fast time to value. Beckon is for marketers who want to unlock their data, see what’s working across it all, spend wisely, maximize ROI, and show marketing’s impact on the business.

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