As the marketing landscape becomes increasingly complex, so too do the metrics marketers need to measure to manage those efforts. One metric that the industry has been buzzing about is... read more →
If you’re managing media investments at your organization, you’ve undoubtedly heard buzz around ad viewability. But why are marketers so frenzied about ad viewability? What are the industry benchmarks? And,... read more →
It’s estimated that brand marketers waste $140 billion in global media annually due to ineffective channels and strategies. Now, more now than ever, we need quick visibility into performance to... read more →
If you’re responsible for managing media investments, you’re probably all too familiar with the struggle of getting a holistic view of how every ad dollar and every decision—big and small—drives... read more →
It’s no secret that setting up consistent, trusted and scalable data standards is foundational to building a data-driven marketing. But for many, the path is uncharted territory. We hear from... read more →
I love this simple diagram. Two little overlapping circles. But it speaks volumes about the state of modern marketing. There have never been so many choices when it comes to... read more →
It’s no secret that brands and marketers who use data to fuel daily decisions are winning big. But building a data-driven marketing culture across even a small marketing org can... read more →
It’s always inspiring to hear the stories of other smart people who face challenges similar to yours—especially when they’ve surmounted those challenges! That’s why we’re so excited to share our... read more →
The team at Scotts Miracle-Gro was having a hard time leveraging the performance reporting they got from their agencies and channel partners. For one, the reports almost always came in... read more →
We love data. But by themselves, numbers aren’t enough tell the story of marketing’s impact on the business. The answer to a question about marketing performance is rarely “42.” The... read more →