The first step to improving ROI is understanding the impact of all of your marketing efforts now. Easier said than done. You’ve probably heard dozens of measurement methods promising answers... read more →
As the marketing landscape becomes increasingly complex, so too do the metrics marketers need to measure to manage those efforts. One metric that the industry has been buzzing about is... read more →
If you’re managing media investments at your organization, you’ve undoubtedly heard buzz around ad viewability. But why are marketers so frenzied about ad viewability? What are the industry benchmarks? And,... read more →
Despite overwhelming volumes of data and dozens of measurement methodologies, marketing leaders are still struggling to answer two essential questions: If we were to up our marketing spend globally, what... read more →
It’s not news that marketing analytics has the power to unleash business-building insights and dramatically improve ROI. The challenge is that most marketers are still struggling to simply see and... read more →
Like so many marketers, Bayer’s Jeff Rasp knew that when it came to measuring performance and surfacing actionable insights, the current approach wasn’t getting the job done. Among the many... read more →
The marketing world is abuzz with the excitement and promise of agile strategies. Every aspect of marketing—customer communications, content creation, advertising, press, in-store experiences, and more—are moving at breakneck speed.... read more →
There have never been so many ways to spend our marketing dollars, and consumer behavior is evolving at a ridiculous pace. Marketing leaders want to take advantage of the opportunities... read more →
Attend any marketing conference, and you get the feeling it’s the golden age of marketing. Marketing superstars share stories of breakthrough success. Technology automatically spins clouds of messy marketing data into... read more →
Gone are the days when marketers make decisions without the data to back it up. According to Gartner’s 2015 Data-Driven Marketing Survey results, a full 69% of marketers say the... read more →
Exciting news as Aclate merges into sister-company IgniteTech.