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Beckon Beckon
  • Product
    • Connect
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    • Analytics
    • Answers
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  • Solutions
    • Problems solved
      • Agile Campaign Optimization
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Data-Driven Marketers: Pros and Cons of Your Favorite Marketing Strategies

The first step to improving ROI is understanding the impact of all of your marketing efforts now. Easier said than done. You’ve probably heard dozens of measurement methods promising answers... read more →
  • February 19, 2019
  • Marketing Optimization

Tackling advertising’s most elusive metric: viewability

As the marketing landscape becomes increasingly complex, so too do the metrics marketers need to measure to manage those efforts. One metric that the industry has been buzzing about is... read more →
  • July 18, 2018
  • Marketing Optimization, Marketing Performance Management

5 secrets to maximize ROI with ad viewability

If you’re managing media investments at your organization, you’ve undoubtedly heard buzz around ad viewability. But why are marketers so frenzied about ad viewability? What are the industry benchmarks? And,... read more →
  • July 13, 2018
  • Marketing Optimization, Marketing Performance Management

Top-to-bottom marketing optimization

Despite overwhelming volumes of data and dozens of measurement methodologies, marketing leaders are still struggling to answer two essential questions: If we were to up our marketing spend globally, what... read more →
  • May 2, 2018
  • Marketing Analytics, Marketing Optimization

Measurement methodologies proven to maximize ROI

It’s not news that marketing analytics has the power to unleash business-building insights and dramatically improve ROI. The challenge is that most marketers are still struggling to simply see and... read more →
  • April 26, 2018
  • Marketing Analytics, Marketing Optimization

How Bayer revamped measurement and reporting across the enterprise

Like so many marketers, Bayer’s Jeff Rasp knew that when it came to measuring performance and surfacing actionable insights, the current approach wasn’t getting the job done. Among the many... read more →
  • January 9, 2018
  • Marketing Analytics, Marketing Optimization

Kickstart agile marketing at your organization with these 7 steps

The marketing world is abuzz with the excitement and promise of agile strategies. Every aspect of marketing—customer communications, content creation, advertising, press, in-store experiences, and more—are moving at breakneck speed.... read more →
  • May 23, 2017
  • Agile Marketing, Marketing Optimization

Turn the relentless pace of marketing to your advantage

There have never been so many ways to spend our marketing dollars, and consumer behavior is evolving at a ridiculous pace. Marketing leaders want to take advantage of the opportunities... read more →
  • March 6, 2017
  • Agile Marketing, Marketing Optimization

An intro to agile measurement

Attend any marketing conference, and you get the feeling it’s the golden age of marketing. Marketing superstars share stories of breakthrough success. Technology automatically spins clouds of messy marketing data into... read more →
  • February 2, 2017
  • Agile Marketing, Marketing Optimization

The future of data-driven marketing—new Gartner Survey Insights

Gone are the days when marketers make decisions without the data to back it up. According to Gartner’s 2015 Data-Driven Marketing Survey results, a full 69% of marketers say the... read more →
  • August 27, 2015
  • Marketing Optimization
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Beckon, The Source of Truth for Marketing™, is the trusted data management, reporting, and analytics platform global brands depend on to make effective decisions. The only solution purpose-built for marketing, Beckon provides automated data management, total visibility into cross-channel performance, omnichannel analytics, real-time dashboards and scorecards, and marketing KPIs right out of the box for fast time to value. Beckon is for marketers who want to unlock their data, see what’s working across it all, spend wisely, maximize ROI, and show marketing’s impact on the business.

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