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Beckon Beckon
  • Product
    • Connect
    • Data
    • Analytics
    • Answers
    • Dashboard
    • Scorecard
    • Calendar
  • Solutions
    • Problems solved
      • Agile Campaign Optimization
      • Marketing Performance Reporting
      • Self-Serve Reporting and Analytics
      • Media Performance Analysis
      • Omnichannel Performance Data Hub
      • Master Data Management for Marketing
    • By role
      • Marketing Leaders
      • Campaign Managers
      • Marketing Analysts
      • Marketing Operations
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    • By industry
      • CPG
      • Consumer Electronics
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Marketing’s Roadmap to Complete Data Ownership

If you’re a marketer, you’re probably familiar with the frustrating task of chasing down data and reports from agencies, disparate systems and tools, media partners, research firms and more to... read more →
  • March 21, 2018
  • Agency Management, Marketing Data Management

How Top Brands are Taking Control of Their Data Destiny

Being data-driven is a top priority for most brands. And when it comes to data, marketing has plenty. Agency reports, sales data, competitive data, social data, the list goes on... read more →
  • March 13, 2018
  • Agency Management, Marketing Data Management

Warehouses and Lakes: ETL vs. ELT

In our last post, we dove into data transformation and the difference between data integration and data wrangling, or ETL vs. ELT. To give a quick summary: Data integration / ETL... read more →
  • May 3, 2017
  • Marketing Data Management

Diving into data transformation

In a recent post, we shared a bit about the basics of data integration. Now, let's dive deeper into one particular element: data transformation. Data transformation simply refers to the... read more →
  • April 10, 2017
  • Marketing Data Management

What you need to know about marketing data integration

How should you invest your marketing budget? This is the holy grail of marketing questions, and it involves a lot of variables—which creative, which offer, to which audience, via which... read more →
  • February 28, 2017
  • Marketing Data Management

Living at the tip of the marketing data iceberg

Here at Beckon we often talk to marketers about what we call the “Iceberg Challenge” of marketing data. As any North Atlantic ship captain knows, the most dangerous part of... read more →
  • February 5, 2017
  • Marketing Data Management, Marketing Intelligence, Marketing KPIs

Beckon: The Source of Truth for Marketing™

It’s a big day over here at Beckon! You will no doubt see press mentions and social buzz about our brand new website launching today. And while the new imagery... read more →
  • September 27, 2016
  • Beckon News, Marketing Data Management, Marketing Intelligence

Self-Service BI is a bad idea unless….

Self-serve BI is unquestionably on the rise—24% of IT departments have deployed it to some degree and 84% plan to invest or deepen investment. (Logi Analytics). But there is a... read more →
  • April 28, 2016
  • Marketing Data Management

Why in-house marketing data governance matters

In a recent article for CMSWire, VP of Data Strategy Kevin Dodson outlines key challenges for marketers in the face of an incredibly rapid pace of industry change. “It’s a... read more →
  • December 1, 2015
  • Marketing Data Management, Marketing Technology

Critical questions for your marketing dashboard RFP

“What is our role in fundamental data cleanup? What is your role?” “Who is responsible for de-duping, normalizing and reconciling variations in field names, etc., before we start looking at... read more →
  • November 3, 2015
  • Marketing Dashboards, Marketing Data Management
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Beckon, The Source of Truth for Marketing™, is the trusted data management, reporting, and analytics platform global brands depend on to make effective decisions. The only solution purpose-built for marketing, Beckon provides automated data management, total visibility into cross-channel performance, omnichannel analytics, real-time dashboards and scorecards, and marketing KPIs right out of the box for fast time to value. Beckon is for marketers who want to unlock their data, see what’s working across it all, spend wisely, maximize ROI, and show marketing’s impact on the business.

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