If you’re a marketer, you’re probably familiar with the frustrating task of chasing down data and reports from agencies, disparate systems and tools, media partners, research firms and more to... read more →
Being data-driven is a top priority for most brands. And when it comes to data, marketing has plenty. Agency reports, sales data, competitive data, social data, the list goes on... read more →
In our last post, we dove into data transformation and the difference between data integration and data wrangling, or ETL vs. ELT. To give a quick summary: Data integration / ETL... read more →
In a recent post, we shared a bit about the basics of data integration. Now, let's dive deeper into one particular element: data transformation. Data transformation simply refers to the... read more →
How should you invest your marketing budget? This is the holy grail of marketing questions, and it involves a lot of variables—which creative, which offer, to which audience, via which... read more →
Here at Beckon we often talk to marketers about what we call the “Iceberg Challenge” of marketing data. As any North Atlantic ship captain knows, the most dangerous part of... read more →
It’s a big day over here at Beckon! You will no doubt see press mentions and social buzz about our brand new website launching today. And while the new imagery... read more →
Self-serve BI is unquestionably on the rise—24% of IT departments have deployed it to some degree and 84% plan to invest or deepen investment. (Logi Analytics). But there is a... read more →
In a recent article for CMSWire, VP of Data Strategy Kevin Dodson outlines key challenges for marketers in the face of an incredibly rapid pace of industry change. “It’s a... read more →
“What is our role in fundamental data cleanup? What is your role?” “Who is responsible for de-duping, normalizing and reconciling variations in field names, etc., before we start looking at... read more →