Beckon Beckon Beckon Beckon
  • Product
    • Connect
    • Data
    • Analytics
    • Answers
    • Dashboard
    • Scorecard
    • Calendar
  • Solutions
    • Problems solved
      • Agile Campaign Optimization
      • Marketing Performance Reporting
      • Self-Serve Reporting and Analytics
      • Media Performance Analysis
      • Omnichannel Performance Data Hub
      • Master Data Management for Marketing
    • By role
      • Marketing Leaders
      • Campaign Managers
      • Marketing Analysts
      • Marketing Operations
      • Agencies
    • By industry
      • CPG
      • Consumer Electronics
      • Financial Services
      • Retail and Apparel
      • Media and Entertainment
      • Travel and Hospitality
  • Prime
  • Services
  • Resources
  • About
  • Blog
Beckon Beckon
  • Product
    • Connect
    • Data
    • Analytics
    • Answers
    • Dashboard
    • Scorecard
    • Calendar
  • Solutions
    • Problems solved
      • Agile Campaign Optimization
      • Marketing Performance Reporting
      • Self-Serve Reporting and Analytics
      • Media Performance Analysis
      • Omnichannel Performance Data Hub
      • Master Data Management for Marketing
    • By role
      • Marketing Leaders
      • Campaign Managers
      • Marketing Analysts
      • Marketing Operations
      • Agencies
    • By industry
      • CPG
      • Consumer Electronics
      • Financial Services
      • Retail and Apparel
      • Media and Entertainment
      • Travel and Hospitality
  • Prime
  • Services
  • Resources
  • About
  • Blog

5 Ways to Work from Home Effectively and Efficiently

Many cities in the world have issued stay-at-home orders to stop the spread of COVID-19. With it, millions of people who typically go into an office are now... read more →
  • April 6, 2020
  • Beckon Culture, CMO

5 Martech Trends to Drive Revenue in the 20’s

Welcome to the 2020s! Marketing has seen explosive growth in the last 10 years. The majority of businesses have spent a good portion of the last decade moving,... read more →
  • January 8, 2020
  • CMO, Marketing Scorecards, Marketing Trends

Course-Correcting Flawed Campaigns

A recent study shows that the time to course-correct a flawed campaign is getting shorter and shorter, making planning and reacting in this narrow window more of a challenge.... read more →
  • October 16, 2019
  • CMO, Marketing Intelligence, Marketing Trends

How to Increase Customer Engagement

Engaging with current customers is a vital part of marketing these days, as marketers spend 11 times more recruiting... read more →
  • September 11, 2019
  • CMO, Marketing Trends

Entertaining Posts – Brands Doing It Right

When one thinks of customer engagement on social media, most marketing executives would agree that discounts and sales are the posts most likely to get noticed, right? Maybe not.... read more →
  • July 29, 2019
  • CMO, Marketing Intelligence, Marketing Trends

Four Attributes to Look for in a Digital Marketing Partner

With technology bringing constant change to the marketplace, it’s a fascinating time to be an agile marketer. While you can’t do it all on your own, seeking a new... read more →
  • June 28, 2019
  • Agile Marketing, CMO, Marketing Performance Management

Experimentation and Accountability: You Can Finally Have Both

I love this simple diagram. Two little overlapping circles. But it speaks volumes about the state of modern marketing. There have never been so many choices when it comes to... read more →
  • April 6, 2018
  • CMO, Marketing Performance Management

Marketing Measurement for the C-Suite: Macro-Metrics

Ask marketing leaders how many clicks their email campaigns generate, how often consumers tweet about the company’s products, or how many viewers have bathed in the glow of its TV... read more →
  • March 2, 2018
  • CMO, Marketing Metrics

Transparency: Quickly rising to the top of the CMO priority list

Much has been said about the rising concerns around agency transparency. Just last week The Wall Street Journal reported that the Justice Department is investigating whether advertising agencies manipulated the... read more →
  • December 12, 2016
  • CMO, Marketing Trends

Forbes: On data-centricity & how it’s impacting the marketing organization

What is data-centricity? As we move toward agility and making data-driven marketing decisions, how does the marketing organization change? What will stay the same? Forbes’ Kim Whitler explores these very... read more →
  • June 20, 2016
  • Agile Marketing, Beckon News, CMO
  • 1
  • 2

Next Page »

Categories


Recent Posts

  • Marketing in the New Normal: Predictions for 2021 and Beyond December 18, 2020
  • How to Prime Your Team for Success in a Disrupted World November 23, 2020
  • How to Stay Ahead of Holiday Shoppers in 2020 October 30, 2020
  • DTC (Direct to Consumer): New Normal, New Opportunities September 30, 2020
  • How Covid-19 Made SaaS and Cloud Technology More Important than Ever August 20, 2020
  • What You Missed at Aclate Engage Virtual Summit 2020 May 19, 2020

Beckon, The Source of Truth for Marketing™, is the trusted data management, reporting, and analytics platform global brands depend on to make effective decisions. The only solution purpose-built for marketing, Beckon provides automated data management, total visibility into cross-channel performance, omnichannel analytics, real-time dashboards and scorecards, and marketing KPIs right out of the box for fast time to value. Beckon is for marketers who want to unlock their data, see what’s working across it all, spend wisely, maximize ROI, and show marketing’s impact on the business.

  • Product
  • Solutions
  • Services
  • Resources
  • About
  • Blog
  • Press
  • Support
CONTACT

401 Congress Avenue, Suite 2650,
Austin, TX 78701
(512) 292-9254

© 2020 BECKON
  • SUPPORT
  • CUSTOMER SIGN-IN
  • PRIVACY POLICY
  • COOKIE POLICY