A recent study shows that the time to course-correct a flawed campaign is getting shorter and shorter, making planning and reacting in this narrow window more of a challenge.... read more →
Engaging with current customers is a vital part of marketing these days, as marketers spend 11 times more recruiting... read more →
When one thinks of customer engagement on social media, most marketing executives would agree that discounts and sales are the posts most likely to get noticed, right? Maybe not.... read more →
With technology bringing constant change to the marketplace, it’s a fascinating time to be an agile marketer. While you can’t do it all on your own, seeking a new... read more →
I love this simple diagram. Two little overlapping circles. But it speaks volumes about the state of modern marketing. There have never been so many choices when it comes to... read more →
Ask marketing leaders how many clicks their email campaigns generate, how often consumers tweet about the company’s products, or how many viewers have bathed in the glow of its TV... read more →
Much has been said about the rising concerns around agency transparency. Just last week The Wall Street Journal reported that the Justice Department is investigating whether advertising agencies manipulated the... read more →
What is data-centricity? As we move toward agility and making data-driven marketing decisions, how does the marketing organization change? What will stay the same? Forbes’ Kim Whitler explores these very... read more →
Planning to boost investment in measurement tools like marketing dashboards and scorecards? Here’s a handy set of use cases to beef up your business case: 1. Understand what’s happened and... read more →
At Beckon, one of our key mantras is, “Great marketing matters”. Here’s a terrific resource that brings that point home—The Adobe CMO Impact Study. This is the second year that... read more →