Any marketer who has attempted to tap into their data to get actionable, cross-channel insights knows how troublesome the process can be. Ingesting the data, cleansing it, mapping and enriching... read more →
Marketers are not only charged with perfecting the customer experience across all campaigns and channels, but also with doing more with every marketing dollar they spend in the process. Enter... read more →
Quantifying the downstream impact of everything we do is on the to-do list for most marketers. But with a variety of metrics to use, ways to derive custom measures, and... read more →
eMarketer’s new report tackles the complex world of customer engagement. With “increasing customer engagement” as the top priority for marketing professionals, the report also explores the inherent challenge of improving... read more →
Over the past many months, there have been more than a few measurement errors and even allegations of fraud on the part of media agencies and ad platforms. It’s no... read more →
At Beckon, we’re committed to making it as easy and intuitive as possible for marketers to unlock their marketing data, to unlock insight, to unlock growth. And we’ve taken a... read more →
Last week, marketing pioneers from some of the world’s biggest brands convened at MarTech in San Francisco to talk about about the future of marketing. Naturally Beckon was there, with... read more →
In two weeks, we’re headed to MarTech SF to immerse ourselves in all things marketing and technology. We’ve teamed up with some of our favorite customers and partners to bring... read more →
In 2016, the term agile marketing measurement moved from buzzword to mainstream. Why? Because although we’ve known for a long time that we need to use data to be faster,... read more →
As the marketing landscape continues to get more and more complex, new companies are introducing technology to help marketers address the challenges with the increasingly fragmented consumer path to purchase.... read more →
Exciting news as Aclate merges into sister-company IgniteTech.