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Beckon Beckon
  • Product
    • Connect
    • Data
    • Analytics
    • Answers
    • Dashboard
    • Scorecard
    • Calendar
  • Solutions
    • Problems solved
      • Agile Campaign Optimization
      • Marketing Performance Reporting
      • Self-Serve Reporting and Analytics
      • Media Performance Analysis
      • Omnichannel Performance Data Hub
      • Master Data Management for Marketing
    • By role
      • Marketing Leaders
      • Campaign Managers
      • Marketing Analysts
      • Marketing Operations
      • Agencies
    • By industry
      • CPG
      • Consumer Electronics
      • Financial Services
      • Retail and Apparel
      • Media and Entertainment
      • Travel and Hospitality
  • Prime
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  • Resources
  • About
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Data-driven marketing gets even better with AI

Any marketer who has attempted to tap into their data to get actionable, cross-channel insights knows how troublesome the process can be. Ingesting the data, cleansing it, mapping and enriching... read more →
  • September 10, 2018
  • Beckon News

Gartner’s 2018 Market Guide for Marketing Dashboards

Marketers are not only charged with perfecting the customer experience across all campaigns and channels, but also with doing more with every marketing dollar they spend in the process. Enter... read more →
  • August 30, 2018
  • Beckon News

Beckon co-founder talks engagement metrics that can predict sales

Quantifying the downstream impact of everything we do is on the to-do list for most marketers. But with a variety of metrics to use, ways to derive custom measures, and... read more →
  • June 1, 2018
  • Beckon News, Marketing Trends

eMarketer on Understanding Customer Engagement

eMarketer’s new report tackles the complex world of customer engagement. With “increasing customer engagement” as the top priority for marketing professionals, the report also explores the inherent challenge of improving... read more →
  • May 29, 2018
  • Beckon News, Marketing Trends

Vote for Beckon on SXSW PanelPicker: The new frontier of brand/agency partnerships

Over the past many months, there have been more than a few measurement errors and even allegations of fraud on the part of media agencies and ad platforms. It’s no... read more →
  • August 8, 2017
  • Agency Management, Beckon News

The simplest way to unlock your data and get answers to business questions

At Beckon, we’re committed to making it as easy and intuitive as possible for marketers to unlock their marketing data, to unlock insight, to unlock growth. And we’ve taken a... read more →
  • June 27, 2017
  • Beckon News

A look back at MarTech 2017 and Beckon’s case study with Campbell Soup Company

Last week, marketing pioneers from some of the world’s biggest brands convened at MarTech in San Francisco to talk about about the future of marketing. Naturally Beckon was there, with... read more →
  • May 18, 2017
  • Beckon News, Marketing Technology

Beckon’s going to MarTech San Francisco 2017

In two weeks, we’re headed to MarTech SF to immerse ourselves in all things marketing and technology. We’ve teamed up with some of our favorite customers and partners to bring... read more →
  • April 26, 2017
  • Beckon News, Marketing Technology

Agile marketing measurement: From buzzword to mainstream

In 2016, the term agile marketing measurement moved from buzzword to mainstream. Why? Because although we’ve known for a long time that we need to use data to be faster,... read more →
  • February 9, 2017
  • Beckon News

Forbes: How to start up With Startups

As the marketing landscape continues to get more and more complex, new companies are introducing technology to help marketers address the challenges with the increasingly fragmented consumer path to purchase.... read more →
  • January 30, 2017
  • Beckon News
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Beckon, The Source of Truth for Marketing™, is the trusted data management, reporting, and analytics platform global brands depend on to make effective decisions. The only solution purpose-built for marketing, Beckon provides automated data management, total visibility into cross-channel performance, omnichannel analytics, real-time dashboards and scorecards, and marketing KPIs right out of the box for fast time to value. Beckon is for marketers who want to unlock their data, see what’s working across it all, spend wisely, maximize ROI, and show marketing’s impact on the business.

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