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Beckon Beckon
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    • Connect
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    • Analytics
    • Answers
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  • Solutions
    • Problems solved
      • Agile Campaign Optimization
      • Marketing Performance Reporting
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      • Media Performance Analysis
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Game-Changer: A Marketing-Specific Data Pipeline

As marketers accumulate overwhelming volumes of marketing data, an increasing number of vendors and tools emerge, promising fast, innovative solutions to our big data challenges. And as the marketing landscape... read more →
  • February 28, 2020
  • Beckon Engineering, Marketing Intelligence

Inconsistent data granularity stunts insights; here’s how we solved it

Marketers today face an overwhelming marketing data volume, variation, and complexity. With each channel shooting out data in inconsistent formats, naming conventions, granularities, and more, getting to actionable insights can... read more →
  • October 23, 2018
  • Beckon Engineering

Marketing Reporting: How Flexible is Your Calendar?

Here at Beckon, we know how important it is to add features that are easy to use and fun to interact with, but more importantly, that solve real customer issues... read more →
  • February 27, 2018
  • Beckon Engineering, Marketing Reporting

From Cuneiform to Marketing [Scorecards]

The earliest known form of writing, cuneiform, appeared more than 5,000 years ago in the... read more →
  • March 19, 2015
  • Beckon Engineering, Marketing KPIs, Marketing Metrics

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Recent Posts

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Beckon, The Source of Truth for Marketing™, is the trusted data management, reporting, and analytics platform global brands depend on to make effective decisions. The only solution purpose-built for marketing, Beckon provides automated data management, total visibility into cross-channel performance, omnichannel analytics, real-time dashboards and scorecards, and marketing KPIs right out of the box for fast time to value. Beckon is for marketers who want to unlock their data, see what’s working across it all, spend wisely, maximize ROI, and show marketing’s impact on the business.

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