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Beckon Beckon
  • Product
    • Connect
    • Data
    • Analytics
    • Answers
    • Dashboard
    • Scorecard
    • Calendar
  • Solutions
    • Problems solved
      • Agile Campaign Optimization
      • Marketing Performance Reporting
      • Self-Serve Reporting and Analytics
      • Media Performance Analysis
      • Omnichannel Performance Data Hub
      • Master Data Management for Marketing
    • By role
      • Marketing Leaders
      • Campaign Managers
      • Marketing Analysts
      • Marketing Operations
      • Agencies
    • By industry
      • CPG
      • Consumer Electronics
      • Financial Services
      • Retail and Apparel
      • Media and Entertainment
      • Travel and Hospitality
  • Prime
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  • About
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How to Prime Your Team for Success in a Disrupted World

Think about the most successful team you’ve been a part of. A team that worked together really well, showed flexibility, solved problems in creative ways and served up... read more →
  • November 23, 2020
  • Beckon Culture

5 Ways to Work from Home Effectively and Efficiently

Many cities in the world have issued stay-at-home orders to stop the spread of COVID-19. With it, millions of people who typically go into an office are now... read more →
  • April 6, 2020
  • Beckon Culture, CMO

The End of Beckon Summer

Summer came and went quickly here at Beckon. And with the fall solstice just a few days away, I wanted to share a peek into what we’ve been up to... read more →
  • September 20, 2018
  • Beckon Culture

Video case study: How Campbell’s democratized data and decision-making

You’ve heard it a lot by now: To be agile and data-driven, marketing teams need to democratize reporting and analytics, and put data-driven decision-making power in the hands of more... read more →
  • June 20, 2017
  • Agile Marketing, Beckon Culture, Marketing Technology

Dear Santa … Love, Beckon

Beckonites really get into the holidays. This year we dressed up for Halloween, decorated gingerbread houses, went ice skating, went to Disneyland… It’s been a good year. So when a... read more →
  • December 29, 2015
  • Beckon Culture

Celebrating the Holidays—Beckon Style

The leadership at Beckon is fiercely spirited when it comes to celebrating holidays. What one might imagine would be a simple Halloween costume contest this year ended up a... read more →
  • December 22, 2015
  • Beckon Culture

Beckon named one of 10 best new Marketing Technologies of 2015 by Inc.

As the year starts winding down, we’re super excited at Beckon to have received a special acknowledgement from Inc. Magazine—having been named one of the 10 Best New Marketing Technologies... read more →
  • December 21, 2015
  • Beckon Culture, Beckon News

The art of bringing order to chaos

At Beckon, we’re all about bringing order to chaos. Naturally, when we stumbled on Bay Area visual artist Angela Gonzalez, we were totally inspired. Originally from Columbia, now based in... read more →
  • December 17, 2015
  • Beckon Culture

Life in the performance lane—What Beckon and race cars have in common

Since sharing our Beckon Babies with the world earlier this year, our “Data Noob” onesies have been sneaking out of the office at night, and our supply is running low.... read more →
  • December 9, 2015
  • Beckon Culture, Marketing Performance Management

The Power of Cute

If you’re a marketer, you already know that cuteness makes good marketing. But, adorable images pack even more punch if you believe the Power of Kawaii, a theory that cuteness... read more →
  • July 24, 2015
  • Beckon Culture
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Recent Posts

  • Marketing in the New Normal: Predictions for 2021 and Beyond December 18, 2020
  • How to Prime Your Team for Success in a Disrupted World November 23, 2020
  • How to Stay Ahead of Holiday Shoppers in 2020 October 30, 2020
  • DTC (Direct to Consumer): New Normal, New Opportunities September 30, 2020
  • How Covid-19 Made SaaS and Cloud Technology More Important than Ever August 20, 2020
  • What You Missed at Aclate Engage Virtual Summit 2020 May 19, 2020

Beckon, The Source of Truth for Marketing™, is the trusted data management, reporting, and analytics platform global brands depend on to make effective decisions. The only solution purpose-built for marketing, Beckon provides automated data management, total visibility into cross-channel performance, omnichannel analytics, real-time dashboards and scorecards, and marketing KPIs right out of the box for fast time to value. Beckon is for marketers who want to unlock their data, see what’s working across it all, spend wisely, maximize ROI, and show marketing’s impact on the business.

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