Agile has been a hot topic in the marketing landscape for years. You’ve probably heard terms like “scrum” and “kanban” used to describe the various frameworks that enable iterative learning,... read more →
Forrester recently estimated that 68% of a typical marketing budget can be optimized in-flight. Imagine the possibilities that creates! Within a large portion of our budget we can test and... read more →
The marketing world is speeding up. Marketing orgs are responding by exploring ways to give their teams direct access to clean, trusted data along with a north star to steer... read more →
You’ve heard it a lot by now: To be agile and data-driven, marketing teams need to democratize reporting and analytics, and put data-driven decision-making power in the hands of more... read more →
The marketing world is abuzz with the excitement and promise of agile strategies. Every aspect of marketing—customer communications, content creation, advertising, press, in-store experiences, and more—are moving at breakneck speed.... read more →
There have never been so many ways to spend our marketing dollars, and consumer behavior is evolving at a ridiculous pace. Marketing leaders want to take advantage of the opportunities... read more →
Attend any marketing conference, and you get the feeling it’s the golden age of marketing. Marketing superstars share stories of breakthrough success. Technology automatically spins clouds of messy marketing data into... read more →
***This guest post is written by Jim Ewel, President and Founder of AgileMarketing.net*** In today’s fast-moving, consumer-driven world, marketers are expected to support their decisions with data. The Don Draper... read more →
What is data-centricity? As we move toward agility and making data-driven marketing decisions, how does the marketing organization change? What will stay the same? Forbes’ Kim Whitler explores these very... read more →
Agile, data-driven marketing is all the rage. It was one of the lead themes at last month’s MarTech conference where marketing leaders from brands like Mozilla and Oracle (and Beckon!)... read more →