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Beckon Beckon
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    • Connect
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      • Agile Campaign Optimization
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Four Attributes to Look for in a Digital Marketing Partner

With technology bringing constant change to the marketplace, it’s a fascinating time to be an agile marketer. While you can’t do it all on your own, seeking a new... read more →
  • June 28, 2019
  • Agile Marketing, CMO, Marketing Performance Management

The Power of Agile for Marketers

Agile has been a hot topic in the marketing landscape for years. You’ve probably heard terms like “scrum” and “kanban” used to describe the various frameworks that enable iterative learning,... read more →
  • September 7, 2018
  • Agile Marketing

Chad Weiner on Mozilla’s journey to test-and-learn marketing

Forrester recently estimated that 68% of a typical marketing budget can be optimized in-flight. Imagine the possibilities that creates! Within a large portion of our budget we can test and... read more →
  • September 7, 2017
  • Agile Marketing, Marketing Performance Management

Freedom within a framework at Campbell Soup Company

The marketing world is speeding up. Marketing orgs are responding by exploring ways to give their teams direct access to clean, trusted data along with a north star to steer... read more →
  • June 28, 2017
  • Agile Marketing, Marketing Performance Management

Video case study: How Campbell’s democratized data and decision-making

You’ve heard it a lot by now: To be agile and data-driven, marketing teams need to democratize reporting and analytics, and put data-driven decision-making power in the hands of more... read more →
  • June 20, 2017
  • Agile Marketing, Beckon Culture, Marketing Technology

Kickstart agile marketing at your organization with these 7 steps

The marketing world is abuzz with the excitement and promise of agile strategies. Every aspect of marketing—customer communications, content creation, advertising, press, in-store experiences, and more—are moving at breakneck speed.... read more →
  • May 23, 2017
  • Agile Marketing, Marketing Optimization

Turn the relentless pace of marketing to your advantage

There have never been so many ways to spend our marketing dollars, and consumer behavior is evolving at a ridiculous pace. Marketing leaders want to take advantage of the opportunities... read more →
  • March 6, 2017
  • Agile Marketing, Marketing Optimization

An intro to agile measurement

Attend any marketing conference, and you get the feeling it’s the golden age of marketing. Marketing superstars share stories of breakthrough success. Technology automatically spins clouds of messy marketing data into... read more →
  • February 2, 2017
  • Agile Marketing, Marketing Optimization

Guest Post: Jim Ewel on how to use data to make faster, better marketing decisions

***This guest post is written by Jim Ewel, President and Founder of AgileMarketing.net*** In today’s fast-moving, consumer-driven world, marketers are expected to support their decisions with data. The Don Draper... read more →
  • August 30, 2016
  • Agile Marketing

Forbes: On data-centricity & how it’s impacting the marketing organization

What is data-centricity? As we move toward agility and making data-driven marketing decisions, how does the marketing organization change? What will stay the same? Forbes’ Kim Whitler explores these very... read more →
  • June 20, 2016
  • Agile Marketing, Beckon News, CMO
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Beckon, The Source of Truth for Marketing™, is the trusted data management, reporting, and analytics platform global brands depend on to make effective decisions. The only solution purpose-built for marketing, Beckon provides automated data management, total visibility into cross-channel performance, omnichannel analytics, real-time dashboards and scorecards, and marketing KPIs right out of the box for fast time to value. Beckon is for marketers who want to unlock their data, see what’s working across it all, spend wisely, maximize ROI, and show marketing’s impact on the business.

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