Marketers are not only charged with perfecting the customer experience across all campaigns and channels, but also with doing more with every marketing dollar they spend in the process. Enter... read more →
In this digital era, leading brands are tapping into the growing pools of marketing data to measure, report on, and optimize everything. We have data on customer engagement, campaign impressions,... read more →
Reporting and analytics, while absolutely essential to any marketing strategy, can be overwhelming and tedious. Deciding on what metrics matter is just the tip of the iceberg—add teammates and media... read more →
At Beckon, we’re continuously searching for new ways to enhance our marketing dashboards to deliver those magical “a-ha!” moments. Quick, clear, actionable insights. We love building features that are easy... read more →
As the marketing landscape becomes increasingly complex, so too do the metrics marketers need to measure to manage those efforts. One metric that the industry has been buzzing about is... read more →
If you’re managing media investments at your organization, you’ve undoubtedly heard buzz around ad viewability. But why are marketers so frenzied about ad viewability? What are the industry benchmarks? And,... read more →
It’s estimated that brand marketers waste $140 billion in global media annually due to ineffective channels and strategies. Now, more now than ever, we need quick visibility into performance to... read more →
Quantifying the downstream impact of everything we do is on the to-do list for most marketers. But with a variety of metrics to use, ways to derive custom measures, and... read more →
If you’re responsible for managing media investments, you’re probably all too familiar with the struggle of getting a holistic view of how every ad dollar and every decision—big and small—drives... read more →
It’s no secret that setting up consistent, trusted and scalable data standards is foundational to building a data-driven marketing. But for many, the path is uncharted territory. We hear from... read more →