As the marketing landscape becomes increasingly complex, so too do the metrics marketers need to measure to manage those efforts. One metric that the industry has been buzzing about is... read more →
If you’re managing media investments at your organization, you’ve undoubtedly heard buzz around ad viewability. But why are marketers so frenzied about ad viewability? What are the industry benchmarks? And,... read more →
It’s estimated that brand marketers waste $140 billion in global media annually due to ineffective channels and strategies. Now, more now than ever, we need quick visibility into performance to... read more →
Quantifying the downstream impact of everything we do is on the to-do list for most marketers. But with a variety of metrics to use, ways to derive custom measures, and... read more →
If you’re responsible for managing media investments, you’re probably all too familiar with the struggle of getting a holistic view of how every ad dollar and every decision—big and small—drives... read more →
It’s no secret that setting up consistent, trusted and scalable data standards is foundational to building a data-driven marketing. But for many, the path is uncharted territory. We hear from... read more →
eMarketer’s new report tackles the complex world of customer engagement. With “increasing customer engagement” as the top priority for marketing professionals, the report also explores the inherent challenge of improving... read more →
Despite overwhelming volumes of data and dozens of measurement methodologies, marketing leaders are still struggling to answer two essential questions: If we were to up our marketing spend globally, what... read more →
It’s not news that marketing analytics has the power to unleash business-building insights and dramatically improve ROI. The challenge is that most marketers are still struggling to simply see and... read more →
I love this simple diagram. Two little overlapping circles. But it speaks volumes about the state of modern marketing. There have never been so many choices when it comes to... read more →