If you’re responsible for managing media investments, you’re probably all too familiar with the struggle of getting a holistic view of how every ad dollar and every decision—big and small—drives... read more →
It’s no secret that setting up consistent, trusted and scalable data standards is foundational to building a data-driven marketing. But for many, the path is uncharted territory. We hear from... read more →
eMarketer’s new report tackles the complex world of customer engagement. With “increasing customer engagement” as the top priority for marketing professionals, the report also explores the inherent challenge of improving... read more →
Despite overwhelming volumes of data and dozens of measurement methodologies, marketing leaders are still struggling to answer two essential questions: If we were to up our marketing spend globally, what... read more →
It’s not news that marketing analytics has the power to unleash business-building insights and dramatically improve ROI. The challenge is that most marketers are still struggling to simply see and... read more →
I love this simple diagram. Two little overlapping circles. But it speaks volumes about the state of modern marketing. There have never been so many choices when it comes to... read more →
If you’re a marketer, you’re probably familiar with the frustrating task of chasing down data and reports from agencies, disparate systems and tools, media partners, research firms and more to... read more →
It’s no secret that brands and marketers who use data to fuel daily decisions are winning big. But building a data-driven marketing culture across even a small marketing org can... read more →
Being data-driven is a top priority for most brands. And when it comes to data, marketing has plenty. Agency reports, sales data, competitive data, social data, the list goes on... read more →
Ask marketing leaders how many clicks their email campaigns generate, how often consumers tweet about the company’s products, or how many viewers have bathed in the glow of its TV... read more →