There are an overwhelming amount of marketing tools and technologies at marketers’ fingertips today. But still, with data flowing in from every direction, it’s a constant challenge to dig through... read more →
Marketers today face an overwhelming marketing data volume, variation, and complexity. With each channel shooting out data in inconsistent formats, naming conventions, granularities, and more, getting to actionable insights can... read more →
Summer came and went quickly here at Beckon. And with the fall solstice just a few days away, I wanted to share a peek into what we’ve been up to... read more →
Any marketer who has attempted to tap into their data to get actionable, cross-channel insights knows how troublesome the process can be. Ingesting the data, cleansing it, mapping and enriching... read more →
Agile has been a hot topic in the marketing landscape for years. You’ve probably heard terms like “scrum” and “kanban” used to describe the various frameworks that enable iterative learning,... read more →
Marketers are not only charged with perfecting the customer experience across all campaigns and channels, but also with doing more with every marketing dollar they spend in the process. Enter... read more →
In this digital era, leading brands are tapping into the growing pools of marketing data to measure, report on, and optimize everything. We have data on customer engagement, campaign impressions,... read more →
Reporting and analytics, while absolutely essential to any marketing strategy, can be overwhelming and tedious. Deciding on what metrics matter is just the tip of the iceberg—add teammates and media... read more →
At Beckon, we’re continuously searching for new ways to enhance our marketing dashboards to deliver those magical “a-ha!” moments. Quick, clear, actionable insights. We love building features that are easy... read more →
As the marketing landscape becomes increasingly complex, so too do the metrics marketers need to measure to manage those efforts. One metric that the industry has been buzzing about is... read more →