Despite overwhelming volumes of data and dozens of measurement methodologies, marketing leaders are still struggling to answer two essential questions: If we were to up our marketing spend globally, what... read more →
It’s not news that marketing analytics has the power to unleash business-building insights and dramatically improve ROI. The challenge is that most marketers are still struggling to simply see and... read more →
I love this simple diagram. Two little overlapping circles. But it speaks volumes about the state of modern marketing. There have never been so many choices when it comes to... read more →
If you’re a marketer, you’re probably familiar with the frustrating task of chasing down data and reports from agencies, disparate systems and tools, media partners, research firms and more to... read more →
It’s no secret that brands and marketers who use data to fuel daily decisions are winning big. But building a data-driven marketing culture across even a small marketing org can... read more →
Being data-driven is a top priority for most brands. And when it comes to data, marketing has plenty. Agency reports, sales data, competitive data, social data, the list goes on... read more →
Ask marketing leaders how many clicks their email campaigns generate, how often consumers tweet about the company’s products, or how many viewers have bathed in the glow of its TV... read more →
Here at Beckon, we know how important it is to add features that are easy to use and fun to interact with, but more importantly, that solve real customer issues... read more →
Marketing analytics is a complex and rapidly changing industry. From data collection and storage all the way through reporting, deeper analytics, and prediction, having a solid data strategy is critical... read more →
It’s always inspiring to hear the stories of other smart people who face challenges similar to yours—especially when they’ve surmounted those challenges! That’s why we’re so excited to share our... read more →