In two weeks, we’re headed to MarTech SF to immerse ourselves in all things marketing and technology. We’ve teamed up with some of our favorite customers and partners to bring you the latest thinking in agile measurement and data-driven marketing. Please come visit us in booth #914 or follow us on Twitter @BeckonInc and Facebook to see live updates from the show!
Most importantly, mark your calendars for our case study presentation with the Campbell Soup Company on Thursday, May 11. Beckon Co-founder and Chief Customer Officer, Jennifer Zeszut, is sharing the stage with Vice President, Global Media & Marketing Services, Marci Raible, to discuss how Campbell’s democratized marketing data to support agile decision making. Full details are below or you can check out our media alert with more info here.
If you’re heading to MarTech, give us a shout! We’d love to connect at the show!
Thursday, May 11, 2017
4:25 p.m. to 4:45 p.m.
Hilton San Francisco Union Square
333 O’Farrell Street
San Francisco, CA 94102
When marketers open up reporting and analytics to the greater team and put data-driven decision-making in the hands of more people, one-third of the marketing team jumps for joy, one-third is apprehensive but open, and the remaining third is terrified. How much data do you share? What do you keep close to the vest? Do you fully democratize analytics or create analytical templates that serve as guardrails for users? How do you roll out the new capabilities? How can leaders encourage data-informed experimentation? Martech professionals must find ways to offer freedom within a framework.
Campbell’s and Beckon tackle these questions and more as they present best practices for democratizing marketing data, including:
- How to make a case for change.
- The data is wired up … now what? Tips for rollout.
- The essential question: what to centralize and decentralize.
- The role of a “playbook for insights” and how to put one in place.
- New and emerging roles within the brand based on this new call for transparency.
- How to demonstrate and communicate data-driven success across the organization to encourage support and adoption.