It’s a big day over here at Beckon! You will no doubt see press mentions and social buzz about our brand new website launching today. And while the new imagery and animations are astonishingly beautiful (you won’t even miss those leaves!), the pretty pictures aren’t the exciting part.
What’s most exciting is that today we share our vision for Beckon and tell the world what we believe and why we come to work every day. Today is the day we lay claim to Beckon being The Source of Truth for MarketingTM.
Words matter. And it’s an especially meaningful string of words for us because it came from our customers. One day, we heard a customer say, “Beckon is our source of truth.” Another customer said, “The truth starts here.” Then another said, “Beckon is the source of truth for marketing performance.” We were simply smart enough to write it down.
But after that, we did a lot more. We articulated precisely what the source of truth is, why it’s missing in marketing today, and why brands so desperately need it now, more than ever. We call it the Source of Truth Manifesto, because it’s a call for a new way of understanding the world of marketing.
Initially, it started as an internal document, just for the Beckon team. A north star for Beckon product and engineering decisions, customer success efforts, and hiring choices. A way to onboard new team members as we grow and make sure we’re all aligned. But to make sure it resonated, we shared it with a few marketers, and we got hugely positive feedback. After many urgings, we decided to make it an outward statement—to share it with marketers and non-marketers alike.
So here it is, Beckon’s Source of Truth Manifesto video (3:29 long) – we’d love to hear your feedback!
We also created these three short videos:
This week we are in NYC celebrating Beckon as the Source of Truth for Marketing at Advertising Week! Tonight is a Talk Shop dinner with some of our favorite brands. Tomorrow, our co-founder and CEO Jennifer Zeszut will be joined on stage by Coca-Cola, IBM and Reebok as we speak the truth about various supposedly “hot” marketing trends. In conjunction, Beckon today published a new report, Marketing Truth or Marketing Hype?, which looks at performance data across many brands to see if this stuff really works. (Spoiler alert: it validates some trends and debunks others!) Please help yourself to a copy here. And if you’re in Times Square this week, you may just spot a Beckon Source of Truth coffee truck! Help yourself to that, too!
While there may be a new look and feel to our website, and a new phrase on the tip of our tongues, what’s NOT changing is our core product offering, or our commitment to you and your continued success. This simply marks an exciting milestone for Beckon as a company, the culmination of a huge amount of amazing work to validate our bold claim of being The Source of Truth for Marketing. Of course we’re not even close to done. Good thing, because this Beckon team loves to invent and push the limits of what’s possible.