“Wish you could get a quick snapshot of how your company is doing? Try one of these data dashboards.” In a recent report by John Brandon, Inc. calls out a few best-in-class dashboarding solutions that excel in different areas. Beckon wins as the top choice “for all things marketing”.
This is gratifying acknowledgement, because we have a strong belief that more focused, expert systems always deliver better, faster insights for functional roles. Quickbooks will always serve finance people faster and better than MS Excel. And Salesforce will always serve salespeople faster and better than asking IT to build it an Access database.
Beckon is NOT a generic, all-purpose tool like DOMO or Tableau, which are Swiss army knives, typically bought and used by IT. Beckon, on the other hand, is an expert marketing system designed by marketers, for marketers. That laser-focus on marketing means that we can manage marketing data more handily because we know what we’re looking for and we can offer up marketing industry best-practice analytics right out of the box. And you don’t need to come up with the detailed requirements doc to get started. It’s about time that marketing had tools to help it manage, visualize and understand it’s own data. Thank you Inc. for noticing.