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Beckon Beckon
  • Product
    • Connect
    • Data
    • Analytics
    • Answers
    • Dashboard
    • Scorecard
    • Calendar
  • Solutions
    • Problems solved
      • Agile Campaign Optimization
      • Marketing Performance Reporting
      • Self-Serve Reporting and Analytics
      • Media Performance Analysis
      • Omnichannel Performance Data Hub
      • Master Data Management for Marketing
    • By role
      • Marketing Leaders
      • Campaign Managers
      • Marketing Analysts
      • Marketing Operations
      • Agencies
    • By industry
      • CPG
      • Consumer Electronics
      • Financial Services
      • Retail and Apparel
      • Media and Entertainment
      • Travel and Hospitality
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May 30

Beckon named as one of Inc. Magazine’s Top 6 Data Tools that might make your life easier.

  • May 30, 2014
  • Beckon News

Inc.

“Wish you could get a quick snapshot of how your company is doing? Try one of these data dashboards.” In a recent report by John Brandon, Inc. calls out a few best-in-class dashboarding solutions that excel in different areas. Beckon wins as the top choice “for all things marketing”.

This is gratifying acknowledgement, because we have a strong belief that more focused, expert systems always deliver better, faster insights for functional roles. Quickbooks will always serve finance people faster and better than MS Excel. And Salesforce will always serve salespeople faster and better than asking IT to build it an Access database.

Beckon is NOT a generic, all-purpose tool like DOMO or Tableau, which are Swiss army knives, typically bought and used by IT. Beckon, on the other hand, is an expert marketing system designed by marketers, for marketers. That laser-focus on marketing means that we can manage marketing data more handily because we know what we’re looking for and we can offer up marketing industry best-practice analytics right out of the box. And you don’t need to come up with the detailed requirements doc to get started. It’s about time that marketing had tools to help it manage, visualize and understand it’s own data. Thank you Inc. for noticing.

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Beckon, The Source of Truth for Marketing™, is the trusted data management, reporting, and analytics platform global brands depend on to make effective decisions. The only solution purpose-built for marketing, Beckon provides automated data management, total visibility into cross-channel performance, omnichannel analytics, real-time dashboards and scorecards, and marketing KPIs right out of the box for fast time to value. Beckon is for marketers who want to unlock their data, see what’s working across it all, spend wisely, maximize ROI, and show marketing’s impact on the business.

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