Next week, we’re headed to MarTech SF in celebration of all things marketing and technology. We’ve teamed up with some of our favorite customers and partners to bring you the latest thinking in agile marketing measurement and marketing intelligence. Please come visit us in booth #627 and follow us on Twitter @BeckonInc and Facebook to see live updates from the show. Plus, spoiler alert, Beckon will be making a special announcement you don’t want to miss!
Most importantly, mark your calendars for our speaking presentation on Agile Marketing Measurement. On Monday, March 21, Beckon is sharing the stage with our customer, Coca-Cola, to provide an in-depth look at agile marketing measurement and how it fuels the agile marketing engine (full description below).
If you’re going to MarTech, give us a shout! We’d love to connect at the show.
Beckon and Coca-Cola Speak at 2016 MarTech USA
When: Monday, March 21, 2016
1:40 p.m. to 2:05 p.m.
Where: Hilton San Francisco Union Square, Continental Ballroom
333 O’Farrell Street
San Francisco, CA 94102
Why: Content creation is becoming more agile. Customer communications are becoming more agile. Marketing execution is becoming more agile. It’s time for marketing measurement to become more agile too. Manually assembled year-end review decks and annual mix models don’t cut it any more. We need measurement methodologies that can keep up with the pace of the modern marketing organization and a big boost in marketing ROI awaits.
In addition to sharing case studies, best practices, pitfalls and lessons learned as measurement speeds up, the session will explore:
• How to model out the ROI of agility at your organization
• The real-world limitations that marketing teams face as they start to speed up
• How data access and analysis methodologies need to change in a world of more rapid decision-making