Getting more hands-on with your marketing data naturally includes getting more hands-on with charts of various types. But like many marketers, reading, creating and drilling down on charts may be a bit outside your comfort zone.
That’s where Beckon’s new how-to guide comes in. Intro to Bubble Charts—the first in a collection of chart explainers—takes you through the basics of bubble charts and how they can help your team answer vital marketing questions.
What can bubble charts do for you? Well, for starters, they show the relationship between up to four categories or dimensions in a single chart. Plus, they’re statistically powerful, use colors, sizes and patterns for easy insight, and give a great sense of correlations between what you’re measuring.
In short, bubble charts are ideal for answering questions like these (and no doubt you’ll think of similar questions more precisely relevant for your brand):
- As we increase social spend, what happens to downloads and revenue?
- How does search affect revenue and social volume across brands?
- What messaging, across all channels, is resonating most with our target audience?
Download Intro to Bubble Charts now.