Like so many marketers, Bayer’s Jeff Rasp knew that when it came to measuring performance and surfacing actionable insights, the current approach wasn’t getting the job done. Among the many challenges, they had to look at 15 different reports to piece together how their programs were performing. And pulling those reports together for an omnichannel view was near impossible. What’s more, they didn’t own their own data, meaning they had, in essence, outsourced their own success story to the agencies and other partners who did.
Jeff and his team wanted to change all that, and they needed a solution that could scale across the enterprise. So, they tapped Beckon to help them get there. Jeff recently sat down with Beckon for a Q&A about the journey. You can watch the video here. It’s an honest, first-hand account from a marketing leader committed to taking control of the data, the benefits of doing so, and the challenges along the way.
It’s always valuable to get real-world takes from the front lines and learn how other smart marketers are building data-driven organizations, and that makes this video a must-see.