What happened to CPM when we turned on programmatic in those two markets?
Which messaging, across all channels, is resonating most with our target audience?
Which agency delivers the most net new leads per dollar we pay them in fees?
Chances are, your current marketing reports don’t answer critical business questions like these. But they can and they should. And it’s easier to make the shift in approach than you might think. Beckon’s upcoming webcast Don’t Report, Answer Business Questions (September 6th at 9:00 am PDT) will walk you through everything you need to know.
We’ll show you why traditional marketing reports full of likes, clicks and other single-channel vanity metrics fail to deliver the strategic insight modern marketing demands.
And we’ll show you how, armed with the right technology and the right approach, you can interact directly with your data, asking critical questions that reflect your strategic goals and getting clear, actionable, business-building answers instantly.
Register for the webcast now.