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Jul 07

Agency Relationships: It’s time to hit reset

  • July 7, 2017
  • Agency Management

Brands love and need agencies. They’ll always be critical partners. But many brands these days are looking to revamp their agency relationships. These brands want:

  • Speedier agency reporting that enables faster, better decisions.
  • Greater visibility into agency performance.
  • In-house ownership of data that’s rightfully theirs.
  • Stronger alignment with business goals, to confirm the brand is getting good value for its media dollars.

These benefits are becoming essential in a marketing world that favors brands who are agile, data-driven and able to connect with consumers wherever they may be. And we’ve got a how-to guide to help you get there.

6 Steps to a Transparent Brand + Agency Partnership includes a roadmap, best practices, and quotes, stories and lessons learned from brands and marketing leaders who have already made the journey.

Download the guide now and learn how to get to brand/agency relationships built on trust, visibility and faster, better decision-making.

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Beckon, The Source of Truth for Marketing™, is the trusted data management, reporting, and analytics platform global brands depend on to make effective decisions. The only solution purpose-built for marketing, Beckon provides automated data management, total visibility into cross-channel performance, omnichannel analytics, real-time dashboards and scorecards, and marketing KPIs right out of the box for fast time to value. Beckon is for marketers who want to unlock their data, see what’s working across it all, spend wisely, maximize ROI, and show marketing’s impact on the business.

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