It started with a vision—a single software platform that unites marketing’s messy spend and performance data once and for all, no matter the channel or format. It became Beckon, built by marketers for marketers, and honed in partnership with advisors and mentors from Pepsi, Citibank, Levi’s, Visa, Disney and more. And now it’s The Source of Truth for Marketing™—clean data, trusted insight, omnichannel visibility, and all the tools and guidance marketers need to tell the true story of marketing’s impact on the business.
Making it all go is the Beckon team, packed with Data Brains + Marketing Souls. We include veterans from the marketing and software industries (for many of us, it’s our second or third time working together), and new and insanely talented professionals. And we love helping marketers solve the hard problem of unlocking their data to reveal the insights that drive growth—all at the speed and scale of modern marketing.