It’s estimated that brand marketers waste $140 billion in global media annually due to ineffective channels and strategies. Now, more now than ever, we need quick visibility into performance to continually adjust strategy, optimize and make the most of our investments. We need to know:
- The ROI of our media buys and how it’s changing over time.
- If we’re allocating the most spend to the highest performing creative.
- Which partner is most efficient at generating impressions, engagements, conversions, etc.
And that’s just the tip of the iceberg. With such great diversity in media partners, channels, tactics, technologies, and more, it’s time for brands to build a media measurement competency in-house that allows them to not only answer these questions but use the insights to drive better results across it all.
6 essential ways to measure media effectiveness is a quick-hitting guide to get you there. It covers the top diagnostics leading brands are using to assess media impact, the best metrics and visualizations to derive answers, and how to use those insights to respond, reallocate, and maximize ROI. Download now for all the valuable insights.