If you’re managing media investments at your organization, you’ve undoubtedly heard buzz around ad viewability. But why are marketers so frenzied about ad viewability? What are the industry benchmarks? And, most importantly, why are so few brands tracking it?
A late 2017 Beckon report revealed that only about 8% of marketers are even tracking this online advertising metric. Marketers that do have incorporated viewability data into routine reporting are becoming even more frustrated that they’re wasting media spend on ads no one ever sees. However, those brands closely monitoring viewability alongside other KPIs have improved their ad viewability by an average of 27.5% in just one year.
And there’s still big opportunities in store for those who prioritize seeing, understanding, and improving viewability. Beckon’s latest how-to guide walks you through 5 best practices employed by leading brands.
Download it now to start improving ad performance and make the most of every media dollar.