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Oct 05

2017 Marketing Trends: What works, what doesn’t

  • October 5, 2017
  • Marketing Trends

You can’t go to marketing conferences or read the trade press without getting bombarded with “smart, must-do” marketing strategies—and some breathless, cherry-picked anecdotes to support them. But if you want to know what really works, you have to look at the data. And who’s got the data? We do.

With performance data for more than $20B in marketing spend flowing through the Beckon system, we’re uniquely positioned to see which hot marketing trends actually work, and which, well, not so much.

That was the inspiration behind Marketing Truth or Marketing Hype, a report we released last year that cut through the buzz around trends like agile marketing and programmatic ad buying to provide the cold hard facts about actual performance. It was a big hit—and in a few short weeks we’ll be releasing the sequel!

Our second annual Marketing Truth or Marketing Hype report slices and dices performance data from hundreds of brands and countries to show which of this year’s buzzy marketing trends are all hat and no cattle, and which have true merit. Plus, we highlight a few underused tactics that more brands should be trying.

To be among the first to hear the results, join us at DMA &Then on October 9th in New Orleans. Beckon Co-founder and Chief Customer Officer Jennifer Zeszut will present the report’s findings and ask a panel of marketing leaders from Bayer, Campbell’s and Scotts Miracle-Gro to talk about their experience with the trends from the front lines.

More detail on the conference can be found on the DMA website. In the meantime, why not have a look at the findings from our 2016 report and see how your organization stacks up?

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Beckon, The Source of Truth for Marketing™, is the trusted data management, reporting, and analytics platform global brands depend on to make effective decisions. The only solution purpose-built for marketing, Beckon provides automated data management, total visibility into cross-channel performance, omnichannel analytics, real-time dashboards and scorecards, and marketing KPIs right out of the box for fast time to value. Beckon is for marketers who want to unlock their data, see what’s working across it all, spend wisely, maximize ROI, and show marketing’s impact on the business.

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