You can’t go to marketing conferences or read the trade press without getting bombarded with “smart, must-do” marketing strategies—and some breathless, cherry-picked anecdotes to support them. But if you want to know what really works, you have to look at the data. And who’s got the data? We do.
With performance data for more than $20B in marketing spend flowing through the Beckon system, we’re uniquely positioned to see which hot marketing trends actually work, and which, well, not so much.
That was the inspiration behind Marketing Truth or Marketing Hype, a report we released last year that cut through the buzz around trends like agile marketing and programmatic ad buying to provide the cold hard facts about actual performance. It was a big hit—and in a few short weeks we’ll be releasing the sequel!
Our second annual Marketing Truth or Marketing Hype report slices and dices performance data from hundreds of brands and countries to show which of this year’s buzzy marketing trends are all hat and no cattle, and which have true merit. Plus, we highlight a few underused tactics that more brands should be trying.
To be among the first to hear the results, join us at DMA &Then on October 9th in New Orleans. Beckon Co-founder and Chief Customer Officer Jennifer Zeszut will present the report’s findings and ask a panel of marketing leaders from Bayer, Campbell’s and Scotts Miracle-Gro to talk about their experience with the trends from the front lines.