Rise Above the Data Chaos
Dashboards and Analytics for the Omnichannel Marketer
Get a total view of marketing spend and performance. See how you’re moving the needle on business and brand outcomes. Dial up best-practice diagnostics and leading indicators of marketing effectiveness like marketing ROI, buyer’s journey metrics, paid-to-earned media ratios, performance benchmarking, stack-rankings of cost-effectiveness and more. At last, an omnichannel analytics engine with a marketing point of view. See more
Want To Know What Works Best? Ask Your Data
Get a-ha answers to the big business questions via a natural-language Q&A interface. As we spend more on TV, what happens to the click-through rate on banner ads? Which content resonates with which segments? Are we tracking to plan? Where should we invest our next marketing dollar? Which agency delivers the most per $1 we pay them in fees? Ask away. See more
The Marketing Intelligence Data Hub
Between your data mess and omnichannel insight sits Beckon’s marketing middleware layer. It automatically aggregates and normalizes your spend and performance data, and it works with ALL the best-of-breed execution tools you’re already using. Enjoy a clean, harmonized data set with consistent taxonomy and metadata. Free your team—no more data wrangling, no more cut-and-paste. See more
“It’s essential for us, in our incredibly dynamic mobile phone market, to continuously analyze a vast array of spend, performance, sales and competitive data so that we can make quick and good decisions to optimize our spend. Beckon makes that possible.”Jared MontBlancDirector of Planning & Insights, North America, Microsoft Mobile
“The marketing landscape is changing so quickly. We need solutions that make us faster, smarter, more creative. I need to know that we’re spending our dollars in the right way and investing in the programs that drive consumer obsession with our brand. That’s what Beckon gives us.”Karen Riley-GrantSenior Director North American Marketing, Converse
“Ever since the inception of the eMarketing function at Union Bank, we have sought to have a central location for our digital marketing channel performance data. In Beckon we now have it. Beckon allows us to capture important insights that can be used to improve results.”Juan SilveraManaging Director of Digital Marketing, Union Bank
“As marketers, we invest almost all our time and resources in execution and execution management. Meanwhile, not enough is invested in performance management—that lost art of being intentional at the outset about what we want to accomplish, doing the hard work to understand what’s working and not working, and telling the marketing story in terms of business impact.”Shiv SinghSVP Global Brand and Marketing Transformation, Visa
“Sales leaders have a system of record in Salesforce. HR and finance leaders have their systems of record. Finally, as a marketing leader, I have Beckon. Beckon is both the starting point for all that marketing does and the home for everything that marketing achieves.”Jascha Kaykas-WolffChief Marketing Officer, BitTorrent