Clear Data and Clear Decisions for Marketers

"As marketers, we invest almost all our time and resources in execution and execution management; meanwhile not enough is invested in performance management - that lost art of being intentional at the outset about what we want to accomplish, doing the hard work to understand what’s working and not working, and telling the marketing story in terms of business impact."

Shiv Singh, SVP Global Brand and Marketing Transformation, Visa

“Ever since the inception of the eMarketing function at Union Bank, we have sought to have a central location for our digital marketing channel performance data. In Beckon we now have it. Beckon allows us to capture important insights that can be used to improve results.”

Juan Silvera, SVP eMarketing, Union Bank

“The marketing landscape is changing so quickly. We need solutions that make us faster, smarter, more creative. I need to know that we’re spending our dollars in the right way and investing in the programs that drive consumer obsession with our brand. That’s what Beckon gives us.”

Karen Riley-Grant, Senior Director North American Marketing, Converse

“Sales leaders have a system of record in Salesforce. HR and Finance leaders have their systems of record. Finally, as a marketing leader, I have Beckon. Beckon is both the starting point for all that marketing does and the home for everything that marketing achieves.”

Jascha Kaykas-Wolff, Chief Marketing Officer, Mindjet