Boost to return on marketing investment
Only Beckon believes in storytelling, not reporting
Marketers are born storytellers, so Beckon reinvented the traditional dashboard to be a flexible, inspiring storytelling canvas. Bring your data to life with images, video and the voice of the consumer to tell a powerful story of marketing performance.
Only Beckon measures the entire consumer experience
Why stop at the top of the funnel? Marketers should be orchestrating the full consumer experience. Beckon unites marketing data, sales data, equity scores, and consumer satisfaction and loyalty metrics from ALL the sources that matter so that you can understand and beautifully communicate what’s working best across it all.
Only Beckon was made by marketers, for marketers
Remember all those times you said, “What I need is X—why can’t someone just build that?” Well, we’re marketers, too, and we thought the same thing. So we built it. Unlike generic tools, Beckon is built on marketing best practices and preconfigured with the tools marketers need—integrated campaign planning, omnichannel analytics, KPIs that matter, real-time dashboards, performance scorecards and more.
Only Beckon is beloved by both the CMO and the head of IT
Beckon unites your data once and for all to show you what’s working across it all. And it’s powered by an enterprise-class, SOC 2-compliant platform that’s purpose-built for security, scalability and portability. Oh, and it’s up and running in weeks, not years.
Only Beckon knows that how well you did depends on what you set out to do
Beckon is more than after-the-fact reporting. It’s a platform for setting goals, aligning campaigns to objectives, setting targets, and tagging data to make it useful. We do more than measure success, we set you up for success.
Only Beckon is your full-service partner and trusted guide
We don’t just drop off software and leave. Beckon’s team of marketing analysts, data strategists and change management experts are with you every step of the way to ensure your success.
Jared MontBlancDirector of Planning & Insights, North America, Microsoft Mobile“It’s essential for us, in our incredibly dynamic mobile phone market, to continuously analyze a vast array of spend, performance, sales and competitive data so that we can make quick and good decisions to optimize our spend. Beckon makes that possible.”
Karen Riley-GrantSenior Director North American Marketing, Converse“The marketing landscape is changing so quickly. We need solutions that make us faster, smarter, more creative. I need to know that we’re spending our dollars in the right way and investing in the programs that drive consumer obsession with our brand. That’s what Beckon gives us.”
Juan SilveraManaging Director of Digital Marketing, Union Bank“Ever since the inception of the eMarketing function at Union Bank, we have sought to have a central location for our digital marketing channel performance data. In Beckon we now have it. Beckon allows us to capture important insights that can be used to improve results.”
Shiv SinghSVP Global Brand and Marketing Transformation, Visa“As marketers, we invest almost all our time and resources in execution and execution management. Meanwhile, not enough is invested in performance management—that lost art of being intentional at the outset about what we want to accomplish, doing the hard work to understand what’s working and not working, and telling the marketing story in terms of business impact.”
Jascha Kaykas-WolffChief Marketing Officer, BitTorrent“Sales leaders have a system of record in Salesforce. HR and finance leaders have their systems of record. Finally, as a marketing leader, I have Beckon. Beckon is both the starting point for all that marketing does and the home for everything that marketing achieves.”