AUSTIN, TX, November 19, 2018 – Aclate, Inc. announced today the acquisition of Beckon, Inc., the enterprise-class data management, reporting and analytics platform global brands depend on to make effective decisions.
Founded in 2011, Beckon was purpose-built for marketers and honed in partnership with advisors and mentors from Pepsi, Citibank, Levi’s, Visa and more. Now it is The Source of Truth for Marketing™ – with all of the capabilities marketers need to demonstrate marketing’s impact on the business.
With Beckon, the entire marketing organization can explore and share insights via storytelling dashboards, performance scorecards, and engaging visualizations. The first platform to combine data best practices with marketing best practices, Beckon provides automated data management, total visibility into cross-channel marketing performance, omnichannel analytics, real-time dashboards and scorecards, and marketing KPIs right out of the box for fast time to value.
Beckon becomes part of ESW Capital, under the Aclate family of companies. ESW Capital, one of the largest privately held enterprise software companies in the world, acquires best-of-breed software solutions that possess the potential for further growth through increased investment. Beckon customers will benefit from Aclate’s shared services, along with its customer success program, a proven method for aligning product development with customers’ goals.
Chris Miller, General Manager of the Aclate portfolio, will assume the role of CEO for Beckon.
“We’re excited to have a platform that provides unparalleled visibility and insights into marketing effectiveness,” Chris Miller said. “We look forward to working with Beckon customers, along with other customers under the Aclate portfolio, to expand the value we deliver to marketing organizations and agencies.”
Beckon, The Source of Truth for Marketing™, is the trusted data management, reporting, and analytics platform global brands depend on to make effective decisions. The only solution purpose-built for marketing, Beckon provides automated data management, total visibility into cross-channel performance, omnichannel analytics, real-time dashboards and scorecards, and marketing KPIs right out of the box for fast time to value. Beckon is for marketers who want to unlock their data, see what’s working across it all, spend wisely, maximize ROI, and show marketing’s impact on the business.
About Aclate and ESW Capital:
Based in Austin, Texas, Aclate has adopted ESW Capital’s methodology focused on buying, strengthening and growing mature business software companies. By taking advantage of ESW Capital’s unique operating and development platforms, Aclate revitalizes its acquisitions for sustainable success while making customer satisfaction a top priority. ESW and its affiliated companies have been in the enterprise software space since 1988, and the group includes notable brands such as Aurea, Trilogy, Versata and Ignite Technologies.