All good stories need data to support them and all good data needs a story behind it. The same can be said for modern marketing. Today, the marketers who are rising to the top are those who bring data, and the data gurus rising above the rest are those who tell stories that inspire action.
Last week, thousands of marketers flocked to Advertising Week 2016 to learn about the art of storytelling and how to tell more effective stories of marketing success. So it was no surprise when Beckon CEO Jennifer Zeszut’s Advertising Week session “Storytelling with Data” was so packed, there wasn’t an empty seat in the house.
The workshop covered 10 tips for building dashboards, scorecards and reports that inspire and drive action. Here are a few my favorites;
Missed the workshop? The full session is available for viewing on Advertising Week’s website. Or, download the session slides and resources—you’ll be plotting your own story of marketing performance in no time.