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Rise Above the Data Chaos

And see what’s working across it all
Finally, brands have a partner to clean up the data mess and deliver strategic, real-time views of cross-channel marketing performance.
Intelligence for marketing in all its modern complexity
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Beckon is breakthrough software and expert guidance
Built by marketers, for marketers
Spend and Performance Data from all Channels
Marketing Middleware and Integrated Data Hub
Cross-channel
Marketing Insight
Real-time
Decision Support
Effortless Analytics
and Reporting

Dashboards and Analytics for the Omni-Channel Marketer

Get a total view of marketing spend and performance. See how you’re moving the needle on business and brand outcomes. Dial up best-practice diagnostics and leading indicators of marketing effectiveness like marketing ROI, buyer’s journey metrics, paid-to-earned media ratios, performance benchmarking, stack-rankings of cost-effectiveness and more. At last, an omni-channel analytics engine with a marketing point of view. See more

Want To Know What Works Best? Ask Your Data

Get a-ha answers to the big business questions via a natural language Q&A interface. As we spend more on TV, what happens to the click-through rate on banner ads? Which content resonates with which segments? Are we tracking to plan? Where should we invest our next marketing dollar? Which agency delivers the most per $1 we pay them in fees? Ask away. See more

The Marketing Intelligence Data Hub

Between your data mess and omni-channel insight sits Beckon’s marketing middleware layer. It automatically aggregates and normalizes your spend and performance data, and it works with ALL the best-of-breed execution tools you’re already using. Enjoy a clean, harmonized data set with consistent taxonomy and metadata. Free your team—no more data wrangling, no more cut-and-paste. See more