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Introducing Scorecards

Fully automated,
continuously updated,
omnichannel
performance trackers
for the CMO.

Beckon Scorecard

Rise Above the Data Chaos

And see what’s working across it all
Finally, brands have a partner to clean up the data mess and deliver strategic, real-time views of omnichannel marketing performance.
Intelligence for marketing in all its modern complexity
Features
Beckon is breakthrough software and expert guidance
Built by marketers, for marketers
Spend and Performance Data from all Channels
Marketing Middleware
and Integrated Data Hub
Omnichannel
Marketing Insight
Real-time
Decision Support
Effortless Analytics
and Reporting

The New Standard for Marketing Performance Measurement

Marketing scorecards are the perfect way to share the true picture of omnichannel performance. Tell marketing’s story of business impact with unprecedented simplicity and clarity. Frame the metrics that matter in their strategic context. Track planned vs. actual with ease. Beckon scorecards are fully automated, continuously updated and completely customizable. Ditch the spreadsheets and step up to scorecards—the ultimate tool for managing, measuring and communicating marketing performance. See more

Dashboards and Analytics for the Omnichannel Marketer

Get a total view of marketing spend and performance. See how you’re moving the needle on business and brand outcomes. Dial up best-practice diagnostics and leading indicators of marketing effectiveness like marketing ROI, buyer’s journey metrics, paid-to-earned media ratios, performance benchmarking, stack-rankings of cost-effectiveness and more. At last, an omnichannel analytics engine with a marketing point of view. See more

Want To Know What Works Best? Ask Your Data

Get a-ha answers to the big business questions via a natural-language Q&A interface. As we spend more on TV, what happens to the click-through rate on banner ads? Which content resonates with which segments? Are we tracking to plan? Where should we invest our next marketing dollar? Which agency delivers the most per $1 we pay them in fees? Ask away. See more

The Marketing Intelligence Data Hub

Between your data mess and omnichannel insight sits Beckon’s marketing middleware layer. It automatically aggregates and normalizes your spend and performance data, and it works with ALL the best-of-breed execution tools you’re already using. Enjoy a clean, harmonized data set with consistent taxonomy and metadata. Free your team—no more data wrangling, no more cut-and-paste. See more